Trav Trippin’:Let me tell you idiots about this thing called marketing:


Relative to our culture, it’s when celebrities who comfortably are living their lives but have a product to distribute so they need a narrative. And since yall care so much about their lives and cheating, they create the dysfunction that your life revolves around and magically they’re the trending topic of the week. Not the product. THEY are the trending topic of the week. So for my narrative I’ll use T.I. and Tiny. When it was time for their final season of their reality show, “Family Hustle”, magically it was at the genesis of serious cheating and divorce rumors. A full season of nonchalantness by Tip, pain and newfound “INDEPENDENT WOMAN” rhetoric by Tiny, separate houses, mistresses (The Bad IG model & the “old friend” of Tiny’s), and also regret by Tiny with leaving and wanting “her man” back while he was out here moving on with his life. They put all the bullshit in the gumbo and yall ate it up! Add in Floyd Mayweather, the most hated and arrogantly and loved athlete in the world and you had a perfect script. Yall argued about the cheating daily like it was your relationship even though we know Tip and Tiny do what they do. The campaign worked. It got yall worked up with every week of broadcast and when the season was over, they disappeared. No more random headlines. No more Tiny arguing in comments on IG with women. No more clips of Tip “Disrespecting or downplaying” his relationship. Poof. Gone. 


“A pawn’s only purpose is completely suicidal” – Pusha T


Enter Kevin Hart and his admitting to cheating over the weekend. I don’t know if this is marketing, but what it shows is that we as people have an addiction to dysfunction and other people’s mistakes. As long as people are happy we can’t stand it. Beyonce and Jay-z used to be knocked for “Acting like they perfect”. Until “The Elevator Incident” and subsequent albums “Lemonade” and “4:44”, they had an audience that had a deaf ear to them because they didn’t seem to have scandal and betrayal in their marriage. Kevin Hart spoke so boastfully about his wife and why he would never cheat that people are now RELENTLESS with their “I told you so” and “You ain’t s***” and “You lose them how you got them” comments to him and his VERY PREGNANT wife. Yall don’t care about these people and their pain. Yall don’t know these people and the arrangements or betrayal in their marriage. But what I do know is, whether Kevin Hart cheated or not, whether his wife is going to stay or go, he put out that video because his BRAND was being jeopardized.


Let me tell you about this thing called marketing!!!!


DJ Stephens: Year 5

I’ve been on a lot of ups and downs up to this point in my career, and life has been easy at times and hard as well. I’ve had to make many adjustments and overcome many obstacles, but no matter the task I’ve always tried to find a way. Been playing this game 20 plus years and the same game that’s brought me some of my happiest moments has brought me some of my most heartbreaking as well. 
Le Mans, France is the temporary location for the next 9 months, and out of all the places I’ve been, this is probably the most comfortable I’ve been since I started playing professionally overseas. The city is beautiful and a lot bigger than I initially expected. The people are nice, I have cool teammates that I get along with, a great coaching staff, and the team is really professional and they take good care of us here. It’s just an overall great situation, that I feel will help catapult me to where I want to be next season. 

People always have these preconceived notions that, if you play basketball overseas, you make a lot of money, it’s great and you get to enjoy yourself, and that’s not always the case. The money thing depends on what league (country) you play in, what team you play for, and the resume you’ve built up over the years. There’s a bunch of different factors that tie into whether you can have a happy successful year or one that seems like a long, drawn out nightmare. You spend the majority of the year away from your friends, family, and everything you know. And until you actually come over here for an extended period of time you wouldn’t really understand. Being overseas, you’re out of your comfort zone. There’s a 7 hour time difference here and more than half my day, I can’t communicate with anyone in the states, cause you all are sleeping part of the time I’m awake. The language barrier, is something you have to learn to overcome, and doing something as simple as ordering a cheeseburger with no onions, can become quite the task when the cashier or waitress doesn’t speak English. You tend to play a little game of, “I’m going to keep repeating this in my language and pray that somehow you understand me”. If you’re in a situation where you’re unhappy on the court, that can make the time go by slower, and make it an unenjoyable experience as well. Sometimes you get on teams where, the coach felt a certain type of way before you arrived or during a part of the season, but he doesn’t like you as a player anymore, and he could give you less playing time, and not include you in the offense, or sometimes guys simply get cut. It can be a really cut throat business, but I’ve been blessed enough to not have to worry about that while overseas, although I’ve been cut from 4 different NBA teams. 

We played our final preseason game last night. This preseason has been pretty interesting for me, because in the past I’ve went to training camp with NBA teams so I usually miss preseason overseas. I’ve learned a little about myself in the past month, because it hasn’t been pretty and I’ve grown frustrated with myself. Two things I truly hate, are to play bad when I know the level I know I’m capable of playing at, and when I struggle shooting the ball. Both bother me because I’m probably my worst critic, and I know all the work I’ve put in over the years, so sometimes I overthink the situation instead of just trusting the work I’ve put in. Generally, I put extra pressure on myself because I always want to play at my best, but I was forgetting that some of the things that were going wrong were just adjustments of being on a new team. Learning a new offense, learning how my teammates play, adjusting to how we defend and different rotations, and just figuring out spots that I can be affective on the game, offensively and defensively. I struggled earlier on but as preseason went on, I progressively got better and finished pretty strong. I just have to always stay focused and trust in myself and the process, it’s a long season and I have to overcome any obstacle that may come. 

I’m really excited about this year, I feel that we have a great team, and I feel like it’s going to be a huge year for me. Plus, this will be the first year that my kids will come over and spend some time with me. It’s hard always having to see them through an iPad screen for months at a time, or not being able to hug or kiss them. I’ve missed so much time, and I’ve missed birthdays, and key moments in their life because I had to be away playing basketball. I hope and I pray that when they get older, they understand and appreciate the reasons that I had to be away when I was, and despite me missing moments of their childhood, they know that I love and care for them more than anything on this earth, and a part of me being over here, is for them and their future. 

First game of the regular season is September 23, and I’m ready. Let’s get it!

-DJ Stephens 

Trav Trippin’:Are We Just Going to Watch Lil Wayne Die?



Maybe I’m trippin’ but…


Who they think they’re fooling with STILL trying to convince us that Lil Wayne’s seizures aren’t drug induced. You don’t wake up at 30 and have epilepsy. I’m sick of the lies. I understand PR but as long as PR is willing to lie about this, we’re endangering other kids. Lil Wayne famously once said:


“Why in the hell should I stop drinking whatever it is in my cup? I think people need to mind their own business. I don’t care if it was heroin in my cup, it’s in my cup! F*** you!!”


He’s right. It’s his cup. It’s his life. It’s his business. But when you put out public statements, it’s public business, right? You’re not going to piss on me and tell me it’s rain. The “lean” that has become ultra-prevalent in rap culture, originating in Houston but becoming more mainstream with Lil Wayne, has had similar effects on those who we also know indulge in it. We KNOW it plays a significant role in it, combined with whatever else he’s putting in it. Lil Wayne isn’t valuing his life much (listen to his “Mad” verse on Solange’s album) and haven’t been for a while. But he’s an addict. At this point, I don’t blame him. I’ve blatantly explained why I feel Birdman was watching Lil Wayne kill himself for years on twitter. That’s why I wasn’t surprised when they had legal problems stemming from millions of unpaid royalties owed to Wayne from Birdman and Cash Money Records. This is a classic case of stardom taking its toll on a creative genius, whose talent is his mind, and not having enough of the right people around him that care the right way about the right things. I pray he gets help. But in the meantime, what pisses me off is, these statements. The more they won’t say it’s the drugs and try to act like he’s always had these problems, the more these kids won’t understand the risks of mimicking his behavior. We have to stop trying to protect one man’s image, terribly, at the expense of a generation and at the expense of hip-hop. I can make a strong case for Lil Wayne’s influence being the most detrimental influence of the culture’s history. But we’ll save that for another day.

-Travis Cochran

DSN Style: Gucci and Dapper Dan Form New Partnership 

In a twist of fortune that could hardly have been imagined back in the day, Daniel Day — better known as Dapper Dan, his nom de knockoff — is reopening his famous studio and atelier with the support of Gucci.
For 10 years, between 1982 and 1992, Mr. Day ran one of the hottest shops in Harlem, a 24-hour-a-day atelier where the flush and flash came to commission fashion pieces, furs, leather goods and car interiors wallpapered with unauthorized designer logos.
It was counterfeiting elevated to the level of art: Mr. Day made his own Guccis, Louis Vuittons and Fendis, for customers including Mike Tyson, LL Cool J and Eric B. and Rakim, in styles and sizes the luxury companies didn’t and wouldn’t offer.
More was more, and in some cases, Mr. Day was making clothing even before the luxury brands themselves were.

This time around, Gucci will supply him with all those Gs he once had to pirate.
This relationship follows a high-summer contretemps that saw accusations of appropriation and fair usage fly, albeit with an unusual chicken-and-egg twist. First Dapper Dan copied Gucci. Then Gucci copied Dapper Dan.
In May, at a cruise collection show in Florence, Italy, Alessandro Michele, the creative director of Gucci, sent out a mink jacket that was, in essence, a stitch-by-stitch remake of one Mr. Day had designed for (and in collaboration with) the Olympian Diane Dixon in 1989. The most significant change was that the Louis Vuitton-logo puff sleeves of the original had been converted into Gucci Gs.
It came as news to Mr. Day, who had not been consulted beforehand.
“I was very surprised,” he said in an interview at his Harlem brownstone. “Everyone was. It was a wild moment.” The jacket and his original were “very similar — unmistakably similar.”
Ms. Dixon put up a post on her Instagram comparing the two and demanding credit for Mr. Day. Twitter was quickly engulfed in fury of recriminations. An op-ed in Teen Vogue saw the move, its headline announced, as an example of “how the fashion industry fails black people.”
Vice accused the clothing label of “ruining culture.” Gucci quickly said that the piece was a riff on Mr. Day’s, and few of the critics were placated. Where Gucci claimed homage, others saw appropriation.
“For me, we can talk about appropriation a lot,” said Mr. Michele this week. “I didn’t put a caption on it because it was so clear. I wanted people to recognize Dapper on the catwalk. It wasn’t appropriation, it was a homage, to me.”
Mr. Michele did not label his homage to Dapper Dan, he said — just as he did not label his homages to Botticelli or Bronzino. Mr. Michele is an avid student of history, but also a gleeful and heretical mixologist of its disparate elements.

He considers, he said, Dapper Dan to be no different than any other artist in history. Nobody was surprised in the Renaissance, he pointed out, when Botticelli painted in the style of Ghirlandaio.

Since the closure of his shop in 1992, Daniel Day, better known as Dapper Dan, had been, in his words, “underground,” occasionally designing for private customers including Floyd Mayweather Jr.
“I understand that I am putting my hands in a kind of very delicate playground, the black community,” Mr. Michele said. “But I love the black community. I think they have a big voice in terms of fashion.”
For his part, Mr. Day remained mostly silent on the issue. In a profile in The New York Times in June, he acknowledged that, after the fact, Gucci had made contact with him; they were “at the table,” he said. Now, after a trip that brought the entire Gucci design team to Harlem — “They sat on that very couch you’re sitting on,” Mr. Day said — a new partnership will begin.
Since the closure of his shop in 1992, Mr. Day had been, in his words, “underground,” occasionally designing for private customers including Floyd Mayweather Jr. (His memoir, due out in 2018, will shed more light on these years.)
But by the end of this year, he will open a second-generation Dapper Dan’s as a by-appointment studio for custom commissions, staffed, he hopes, with some of the original tailors, and sponsored (“powered,” in the company’s preferred term) by Gucci, which will now supply the raw materials.
What’s more, the two will collaborate on a capsule collection that will be produced and sold in Gucci stores worldwide next spring. Mr. Day himself is the model in Gucci’s new tailoring ad campaign, shot on the streets of Harlem, where he met Mr. Michele at last.
“The thing that’s amazing is, what’s being celebrated today was shut down,” said Stephen Stoute, the founder and chief executive of the marketing and branding firm Translation, who helped to facilitate the partnership between Dapper Dan and Gucci. “The couture guys were sitting in Italy, in Paris, deciding to shut it down, rather than embrace it. Now we look up in 2017, and Dan is the feature in their global advertising campaign. They’re releasing a collection that’s going to be in all locations around the world. We’re bringing Gucci to Harlem.”

Speaking now, Mr. Day acknowledged the controversy that had ensued.
“People were excited in a different way than I was,” he said. “I was just excited about it being there. The part about appropriation, Alessandro and I are part of two parallel universes. The magic that took place as a result of what he did was bringing these two parallel universes together. That opened a dialogue between us when we finally got in touch with each other. I found out how similar our experiences were, the way he grew up and the way I grew up, and how he was influenced by me. I was never apprehensive about what took place. The public was more up in arms than me.”

Mr. Day said he considered the Gucci jacket a homage. He never sought acceptance from the establishment fashion world, though he is also not without pique at those who have borrowed from his signature look, most often without credit, over the years.
“I’m trying to be very conservative about it,” he said. “I just don’t want to call it out. I promised my son I wouldn’t go ballistic.” That son is Jelani Day, who oversees his father’s business and publicity and maintains his archive as his brand manager.
“You have to understand, I was prepared to be copied from the time my store was first opened,” Mr. Day said. “My store first opened, and I couldn’t even get designer garments in there, nobody would sell to me. I’m talking 1982. This is 2017. That’s already behind me. The fact that it has to be two different worlds, I had already accepted that. I was just content with satisfying the people in my community.”
Mr. Day said he was confident that his fans would support the new partnership, given its scope.
“I would not submit to any collaboration that wasn’t on this level,” he said. “I think that would be doing a disservice to the culture that I am a part of to accept anything less than what Alessandro has offered me. I think it’s something that the younger people in my community could be very proud of.”
“We are recognizing the power of this work,” Mr. Michele said. “The message for me is that we have, in a way, recognized a huge piece of the history of the brand. It is the time to say that fashion is not just the windows of a Fifth Avenue store. It’s more. It’s about culture. It’s about self-expression. It’s about expression of a point of view.”
“Let me tell you something,” Mr. Day said. “What I’m most excited about is being able to work in the open.”

Gee Money Shot & Killed


Baton Rouge rapper, Gee Money has died from fatal gunshot wounds after an early morning shooting on Dallas Dr.
Baton Rouge Police Detectives are investigating a fatal shooting that occurred this morning around 1:30am in 1900 block of Dallas Dr.

Authorities say Garrett Burton, 22 of Baton Rouge was located by officers in the parking lot, suffering from apparent gunshot injuries.

Burton died on scene.

Burton was an up-and-coming Baton Rouge rapper known as ‘Da Real Gee Money’ or ‘Gee Money’ for short.

There are no known suspects or motives at this time, police say.