3D Na’Tee – Bigger Than Rap

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“And I ain’t grow up with presidents like Maliah did or Sasha Obama,bling my pops and my mama. I was pushin’ rocks,my classmates pushed a Honda. Now I’m clean in my colon,that shit ain’t gettin’ these commas. These bitches get in the game and start thinking that they Madonna. But this is rap,you hoes killing the genre.” – 3D Na’Tee Doomsday Cypher

New Orleans.Third Ward.Delachaise Street. This is the origin of one of my favorite rappers. One the eve of her album, The Regime,I’m reminded of the importance of having 3D Na’Tee in the music industry. I first heard 3D rap in “Switch” which is a video of her rapping over Timbaland beats. Since the release of “Switch” 3D has been courted by major labels. Your favorite MC has consigned her skills. Kendrick Lamar offered backstage passes after her freestyle with Sway,she politely declined. Not out of disrespect,but because it’s bigger than hanging out with rappers. The question is are we working or not?

For 3D it’s about expanding the 3D Empire. In the era of social media,musicians don’t need the backing of a major label to be successful. 3D has proved that theory to be correct. The former drug dealer is not only performing at music festivals and releasing amazing freestyle, but she is lecturing at top universities about her career. There is a 3D Na’Tee app and she is co owner of Lasserre Cognac. 3D never had to stand beside a powerful male to get recognition. The 3rd Ward MC’s talent brought her to the ears of listeners. In the words of DJ Khaled 3D ” took the hinges off the door and put them in fuck boys hands.” Over the past few you years if you are a hip hop  connoisseur you that she has made a lane for herself in an arena full of carbon copies and ghost writers. She authentic,original and a great representative of New Orleans.

3D is an inspiration to all women, that anything is possible.3D is hustling by herself in New Orleans with the occasional visit from her brothers and grandmother. She is of the generation that watched Master P, Baby and Jay Z become successful by becoming owners and never allowing people to take advantage of them. As we gear up for the release of The Regime, take the time to listen to her prior music and pre order The Regime.

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Written by Jasmine Nicole

@downsouthnoise

@jasminestaffor5

Toya Wright’s Brothers Murdered in New Orleans

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Early Sunday morning the brothers of Toya Wright were murdered in New Orleans. Rudy and Josh were murdered in their car. Down South Noise sends its deepest condolences to the family and friends of Rudy and Josh. 

http://m.wdsu.com/news/new-orleans-police-investigate-double-homicide/40967714

Road to Recognition

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 “I named myself 3-D because I felt like I could bring 3 aspects of the game (Writing, Engineering, Producing). 3 dimensional”

Meet 3-D. Darius Jenkins. The Muzik Maniac. The Kreative Villain. The twenty-eight-year-old from Jacksonville, Florida that has been flying around the world on his dream. 3-D is a music engineer and producer on the cusp of everything he envisioned when he enrolled in Full Sail University in 2007. When his hoop dream deflated after high school he was searching for his next conquest. He went on a visit to Full Sail originally for the film program but quickly realized that it wasn’t for him. He became a certified engineer because he was smart enough to understand that it was a quicker step in the door than just being another producer. “Engineering came because I couldn’t produce as fast as I wanted to honestly… it just made sense to get around the studio I knew I had to have something to bring to the table”
Fast forward to 2011, 3-D is tagged in an ad on twitter by a friend to be an intern for the legendary Tree Sound Studios after returning to Atlanta for his second stint at chasing this dream (3-D interned at Hot Beats studio in 2009). He applied for it and got it. He remembers one of his first assignments was to work the bathrooms at a Killer Mike event. A lesson in humility no doubt, 3-D paid his dues. He slowly went from the bathrooms to the boards and eventually engineered his first full project Stepbrothers by Don Trip and Starlito. As he worked his way up he ended up building a relationship with Cyhi the Prynce as his engineer that extended even after he left Tree Sounds. That relationship would be the beginning of the next chapter for him. He would eventually work with Cyhi on the Ivy League projects and both of the Black Hystori projects and everything in between that work garnered him more opportunities to “be in the room” with the greats. From smoking with Gucci Mane and Snoop at Patchwerk studios, to meeting Jay-z and Rick Rubin, to working with Kanye West in California and even getting writing credits on two songs on Kanye’s most recent album The Life of Pablo (Feedback & FML). That was his first official album placement. His next placement came on the recently released Murder For Hire 2 mixtape by Kevin Gates. He and his Kreative Villains Partner Black co-produced the standout track “Prayer” which gave him his second Billboard top 5 placement of the year which just shows that the work pays off. All of the dues paid seem to be seeds that are now blooming as 3-D and his partner are currently having talks with labels and working with the likes of Rick Ross, though nothing is official as of yet because the business behind this music is truly a world wind. As people get more familiar with the Kreative Villains they will see a group of creatives that have put in their ten thousand hours. A group of creatives so passionate about what they’re doing they didn’t quit even though it’s taken ten years to try to be an overnight success. With such a grind I had no choice but to ask 3-D did he have any regrets. His biggest regret was not getting closer and maintaining the relationship he had with Drake from his first stint at Hot Beats studio while Drake was finishing So Far Gone. “There was a time bro, and if I knew my myspace password I would log in and show niggas”.

 

It’s been a long journey to seemingly get to the beginning but the future is bright for 3-D and his team. Their passion for the music appears to drive them way more than the money or the fame and for that reason I feel like winning is inevitable for them. Being from the south has always been more of a fight for opportunities and the inherited hunger for that respect is embedded into this young jack of all trades. His dream collaborations that he hasn’t had yet is Ty Dollar $ign, Beyonce, and Jay Z. In due time, “{As a producer} I want to work with Ty Dollar $ign just because I feel like Ty is on of the only niggas making MUSIC”

Keep being Kreative. 

-Travis Cochran